1. Why is event branding important?

Expanded offering + flexibility

Event agencies can expand their own portfolio through a project-based partnership with us, an experienced event design agency, and offer a comprehensive package.

 

Creativity + fresh ideas for event design

As external designers, we bring new perspectives to the table, resulting in innovative and unique concepts. In-house teams often think in terms of the brand; that’s their job. This saves the in-house team time and allows them to focus on core tasks. It’s highly efficient and conserves resources.

Lasting impact & brand reinforcement

A well-thought-out design concept appeals to participants on an emotional level, strengthens their connection to the brand, ensures brand recognition and sets the event apart from the crowd. 🚀

Bühnenbranding beim BDEW Kongress 2024 mit Speakerin und großflächigem Screen- und Eventdesign

2. How it works: Event branding with us

Kick-off of event planning

The client and the event agency engage in dialogue to create a cohesive experience. At the same time, we get involved to develop a coherent, creative and target-audience-appropriate design concept right from the start.

Event Design Concept Development

We start with research. We then develop several visual concepts for you to choose from. This means we present a key visual, event logo, colour scheme and design elements that run throughout. Either based on an existing CI or brand new 🤩

The result is a visual identity that both represents the client and leaves a lasting impression.

Style Guide, Logo and More

Whether using an in-house graphics team or handled entirely by us as an event design agency – we ensure a consistent implementation. On request, we provide style guides or templates to guarantee a consistent design across all media.

Case Study: Y7 Youth Summit Germany

Y7 Youth Summit, G7 Jugendgipfel, Berlin, Key Visual Ausarbeitung, Stage Design, Rednerpult dahinter die Flagge von Deutschland, der EU und der G7 Staaten, Rede, Bühne, Stage, Mittagspause, leere Stühle

3. Our Services

🧠

Strategie & Konzeption

Entwicklung eines kreativen und strategischen Gesamtkonzepts

Definition der visuellen Leitidee

🎨

Visual Identity & Key Visual

Key Visual & visuelle Leitidee

Logoentwicklung für die Veranstaltung

Farbwelt, Typografie & Gestaltungselemente

🖥

Digital & Kommunikation

Event Website oder Landingpage

Social Media Vorlagen
(LinkedIn, Instagram etc.)

Banner, Newsletter & digitale Einladungen

🧠

Strategie & Konzeption

Entwicklung eines kreativen und strategischen Gesamtkonzepts

Definition der visuellen Leitidee

🎨

Visual Identity & Key Visual

Key Visual & visuelle Leitidee

Logoentwicklung für die Veranstaltung

Farbwelt, Typografie & Gestaltungselemente

🖥

Digital & Kommunikation

Event Website oder Landingpage

Social Media Vorlagen
(LinkedIn, Instagram etc.)

Banner, Newsletter & digitale Einladungen

Sounds interesting? Let’s have a chat and get some event projects off the ground together!

4. In-house graphic design support

We love working together – especially when it comes to strong event branding! That’s why we’re happy to involve the client’s in-house design team in the process.

The benefits: specialist expertise, reduced workload & efficiency

Is your in-house design team too busy with day-to-day operations to take on extra work and creatively brand the upcoming event?

We bring not only an unbiased perspective and fresh ideas – which internal teams may overlook due to their integration into existing structures – but also specialist expertise that is essential for certain projects.

Event planning is accelerated without disrupting regular operations.

Our role: Fresh ideas, design concept + key visual

As an event design agency, we develop the creative foundation, including the style, colour scheme and event logo. After all, a breath of fresh air and innovative design approaches from outside often work wonders in established and long-standing corporate structures.

We create a detailed style guide that sets out clear guidelines for a consistent visual identity. On request, we also design templates and templates for the in-house graphics department.

The in-house graphic designers implement the concept based on our specifications – perfectly tailored to the brand.

 

Y7 Youth Summit, Jugendgipfel, Banner Hauwand Berlin, Key Visual Ausarbeitung
Eventfläche mit Science Corner Bühne, Screen-Design und Möblierung in industrieller Location für Networking und Vorträge
Ausstellungsgestaltung zum Flughafen Berlin Brandenburg BER mit großformatigen Grafiken, Leitsystem und Informationsflächen
Das internationale deutsche Turnfest in Berlin, großes Banner im Einsatz auf dem Gelände der Messe Berlin
VW auf der Cebit, Design Simpelplus Agentur für Event Design, in Zusammenarbeit mit jazzberry projects, Eventdesign, Key Visual
SAP Sports Clinic München, Design Simpelplus Agentur für Event Design, in Zusammenarbeit mit jazzberry projects, Eventdesign, Key Visual
Social Media Design für den Y7 Summit mit Instagram-Posts zu Jugend, Frieden und internationaler Zusammenarbeit

"I can highly recommend Simpelplus to everyone. The team is talented, dedicated, professional and reliable. Thank you very much for the excellent collaboration, and we look forward to working with you on future projects!"

Valentina Frank,
Event- und Marketingmanagement, BDEW Bundesverband der Energie- und Wasserwirtschaft e.V.

"Simpelplus has been awarded two design prizes for its graphic design work for the Y7 Summit Germany. Y7 is the voice of young people in the G7’s civil society dialogue. The corporate design attracted attention and thereby helped to give young people a voice. We remain grateful to this day for this outstanding collaboration!"

Christian Herrmann,
Public Relations Officer, IJAB - International Youth Service of the Federal Republic of Germany

We’re happy when our customers are happy 😌