Campaign „BeSmart – Don’t Start“

If you smoke, you’re out!

The challenge
To develop a target group-specific, overall visual concept for the “BeSmart – Don’t Start” competition for school classes. The particular challenge was to develop a visually appealing and contemporary design, taking into account the aspect of solidarity and a sense of community. The young people should be encouraged to tackle the competition together with their class and successfully complete it. Setting an example against smoking, which is harmful to the environment and health.

The result
Applied to both classic print and information materials, as well as in the social media area, a flexible and expandable concept was created. The visual base of the campaign is the colorful and diverse grid, combined with the slogan “ICH DU WIR RAUCHFREI” (ME, YOU, ALL TOGETHER SMOKE-FREE).