GERMAN DESIGN AWARD WINNER 2020 – Jazzberry Visual Identity

AWARD-WINNING CORPORATE DESIGN

Simpelplus has received the German Design Award 2020 in the “Excellent Communications Design” category. We owe the renowned German design award to our creative work for the development of the Jazzberry corporate design. We are very pleased to receive this award!!!

With the motto “Everything stays different” we have found a great solution for the corporate identity of the JAZZBERRY event experts. It actually turned out surprisingly different. The difference begins with the choice of fonts, continues with the inclination and arrangement and ends with the bright colors. It’s all pretty unusual, but we think it’s super fitting.

The eye-catcher in this project is of course the logo. This works great as a word mark with the striking brush underlining. It sets the tone conceptually, in corporate design and for other applications, such as the website. The berry red tone was already given by this name. However, in our opinion, it rounds off the CI and makes it an eye-catcher.